One of the biggest names in the international Auto industry - FIAT continues to the amaze the auto enthusiasts in this country. Why cant they make it large here? Inspite of having been with the Tata's for over 5 years now, they are yet to find a foothold in this auto-loving nation. Not that they dont have a great product or a brand value but just not the willpower to take the plunge.
All their products have been highly acclaimed ones - both design and technology wise. The company though lacks in their service fame and reliability name. That iota of doubt still remains with this brand - how long will they stay with the Tata's and if they separate, what next? FIAT's multijet / quadrajet engine is being used by Vista, Swift, Manza and Dzire. These 4 models are the best in their respective segments but what's happening with their own Punto?? Why isn't this model making a big impact in this industry. Yes, more than the product these days, marketing speaks. Fiat lacks marketing skills in India.
Consider their topline brand Linea. One of the most stylish products in the market. Technologically one of the most advanced in its segment. Price wise, its quite luring. Network wise, its quite good given that it has the support of Tata's showrooms. Still its sales is at rock bottom. Why!! Nobody has any clue. Moreso, the company has done nothing in the last year to boost the flagging sales. No modified versions, no facelifts.. Suprising..
The brand needs to rethink their India marketing strategies more aggressively. Else they will fall behind beyond any chances of revival.
All their products have been highly acclaimed ones - both design and technology wise. The company though lacks in their service fame and reliability name. That iota of doubt still remains with this brand - how long will they stay with the Tata's and if they separate, what next? FIAT's multijet / quadrajet engine is being used by Vista, Swift, Manza and Dzire. These 4 models are the best in their respective segments but what's happening with their own Punto?? Why isn't this model making a big impact in this industry. Yes, more than the product these days, marketing speaks. Fiat lacks marketing skills in India.
Consider their topline brand Linea. One of the most stylish products in the market. Technologically one of the most advanced in its segment. Price wise, its quite luring. Network wise, its quite good given that it has the support of Tata's showrooms. Still its sales is at rock bottom. Why!! Nobody has any clue. Moreso, the company has done nothing in the last year to boost the flagging sales. No modified versions, no facelifts.. Suprising..
The brand needs to rethink their India marketing strategies more aggressively. Else they will fall behind beyond any chances of revival.
Your excellent guidelines will be of great help to many. Nice post. I enjoyed reading it. Thanks! Auto Exhaust
ReplyDelete