Nano - the most innovative car in India

Nano created a huge uproar in the auto world when it got showcased in 2008 and finally launched in 2009. But somehow, sale numbers didn't match the hype and excitement surrounding it. This was primarily because of 3 reasons:

1. Nano was portrayed as the cheapest car. And somehow this tagline didn't work.Indian public wanted to stay away from the "cheapest" car.
2. Nano, as a product, was expected to take the non-metro cities by storm. But the company's promotion was focussed on metro cities. So, Ratan Tata's dream of few 2 wheeler customers converting to Nano customers never really happened. 
3. The few "fire" instances were not handled well by the company's PR division. Which car does not catch fire! But the company should have managed the media.

Finally, with Nano 2012, the company is making a turnaround with their strategies. Check out the new ad:



A possible turnaround of the fortunes of Nano is looking more bright now for the following 3 reasons:

1. Nano is being portrayed as a value for money car. This, in my sense, is the right feature to showcase
2. Nano specific salespoints are coming up and the company is venturing more into the smaller cities
3. The quality has been beefed up considerably.

Buoyed by some good sales numbers in the last 3 months, Tata Nano is making a turnaround that few brands have done in this country. Wish the team good luck and hope the brand lives up to the hype and excitement it created world over during its launch.

For more details on the car, you may refer to their website: www.tatanano.com/